“Focus On Me” – Video Advertising

Video advertising can be used in a variety of ways and in a variety of locations.

In today’s day and age, marketers have had to find many ways to communicate with consumers. One of the most effective ways is video advertising. To understand why video advertising is becoming so popular, you must first understand the people watching the videos.

To be blunt, consumers have short attention spans. On social media, there are patterns of images, sounds, etc. and when something throws off this pattern, it sparks interest in the viewer. “Videos provoke curiosity by providing a pattern interrupt.” https://www.nirandfar.com/the-psychology-of-persuasive-video/ Engaging with content can help you alter customer emotions and grab the audience’s attention.

“The more our attention and ability to focus diminishes, it makes sense that a story would be most compelling when conveying the plight of a single individual.”

Nir Eyal

For example, commercials for Humira focus on someone who is dealing with arthritis and shows how it can help with symptoms.

By keeping the attention on one person, the audience can stay focused on their story and how the product can affect them. It is easier for people to direct their energy and attention to something when the story is specifically and emotionally connected to one individual rather than a large diverse group.

Leave a Reply

Your email address will not be published. Required fields are marked *