Good VS Bad Surveys

What distinguishes a good survey from a bad survey and why it is important.

When doing market research, one way that you could be able to find answers to your questions is by distributing a survey among your target audience. While that may seem easy, there are major differences between a good survey and a bad survey.

Good Surveys

To begin, a good survey is one that focuses on only one issue or topic. If your survey focused on food as well as electronics, it would be very confusing for the respondent to be able to stay on track. A good survey also has questions that can be interpreted the same way by all respondents and language that they can all understand as well. Lastly, good surveys also have questions that are brief and simple. It is important to avoid asking questions that require too much thought because it could take away from answering other questions in the survey as accurately. It would also be harmful because it would lead the respondent to not want to answer the rest of the questions or not answer as accurately as they could.

Bad Surveys

On the other hand, a bad survey includes questions that assume criteria that are not obvious and are not easily answered by respondents. They also include questions that include a specific example for a general case. This could be asking the respondent how many times they’ve been to a Best Buy and wording it as “how many times has your computer broken in the past month?” Additionally, bad surveys include questions that are double-barreled meaning they have two questions in one period this is not a good question for a survey because you will not know which question your respondent is answering. Bad surveys also have questions that lead to a specific answer or are loaded. This means that they are asking questions that are going to make the respondent feel like they need to answer a certain way, and this will obviously affect the accuracy of the responses.

Why does it matter?

It is important to ensure that you have a good survey because you want to make sure that you are working on information that is accurate. You also do not want the respondents to feel as if they are wasting their time by answering your survey.

Leave a Reply

Your email address will not be published. Required fields are marked *