Marketer Interview with Donny Hudson

In this interview, I meet with Donald Hudson, EVP of Local Media and General Manager at Spanish Broadcasting System (SBS).

I work closely with him as the Local Sales Assistant at SBS, and I was extremely excited to be able to sit down and ask him about how digital media and marketing is affecting and has affected traditional media, more specifically radio.

We discussed how he started in radio, how the incorporation of data analytics has changed the way marketing plans are planned and executed, how the shift towards digital media and marketing affected and changed the radio industry over time, and a few more related topics.

I hope you are able to learn and gather valuable information from this video, just as I did.

If you have any questions or would like to talk more about marketing, radio, or anything related, please feel free to contact me via my contact form. Thank you!

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