Marketing Plan Execution

There are many steps that lead to the perfect marketing plan. One of the last steps is the execution portion. While it may seem simple to simply execute what you have already worked so hard on, there are a few steps one must follow.

Step 1

The first step when execution the marketing plan is to organize all tactics by category. This means to separate everything into “advertising, direct, social, PR, event, in-store, promotion, website, etc.” While it may seem mundane, something as simple as this could be the difference between well- and poorly- executed plans. By doing this first step, you can ensure you are organized and know what needs to be done for each category.

Step 2

The second step in executing the plan is to “assign available resources (budget) to each tactic in order to better monitor its ROI later.” What this means is that now that you have all your categories, you can go in deeper and figure out what you have an what you can allocate to each category. This is important because this step can show you what amount you can use where and what you may have to move around before making any official decisions.

Step 3

Step 3 is to “determine how long it will take to execute each tactic or if it will be on-going with a few tweaks.” This step means to set a time frame for each category you made in the first step. By doing this, you can set a goal for when to have the category accomplished and set. This will help you to be able to ensure it is completed by the time it needs to be.

Step 4

This step is to make a chart with a timeline that has each tactic’s description, cost estimate, launch date, and who is responsible. This further solidifies what is occurring in step 3 by having everything in writing. By doing this, you ensure that you can always say that it was written down and agreed upon. This is also a good way to outline everything you will need to know when working on the plan.

Step 5

This final step is to continuously test. “After selecting the platform with the highest potential return on investment, you will want to start testing your strategies.” Once you have completed all other steps, you should constantly check to see if the plan is working and what you can change.

By following the steps, you can ensure that your organization is focused on what needs to be done to succeed. These steps are simple and leave little room for confusion or error.

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